Journey intelligence in action
Basetracking mapped 12,000 RFID reads and 3.5 million virtual interactions during a global health congress. A recommendation engine suggested which delegates should receive concierge outreach, sponsor invites or personalised content recaps.
AI models score intent using session attendance, booth dwell times, survey responses and live chat sentiment. Event teams can act on next-best-touch prompts directly within the Basetracking dashboard.
Key dashboards
- Heat maps: Visualise journey paths and identify underused spaces.
- Engagement funnels: Track conversion from check-in to session participation, Q&A and follow-up meetings.
- Sponsorship ROI: Attribute booth traffic, lead captures and post-event meetings.
Privacy-first design
- • Role-based permissions mask personally identifiable data until valid use cases are approved.
- • Anonymised aggregates power AI models; identifiable insights require explicit consent.
- • Data retention policies auto-delete RFID journey logs after configurable intervals.
What’s coming
Basetracking is expanding journey scoring to include sustainability metrics—tracking how many paper agendas were avoided, and how digital signage influenced wayfinding decisions.