Deployment snapshot
A Fortune 100 technology brand piloted Basetracking hybrid badges across a four-day innovation showcase in Singapore. RFID secured restricted labs while BLE beacons mapped attendee dwell time, guiding concierge teams to high-value prospects in near real time.
BLE payloads are anonymised and rotated every 30 seconds, meeting PDPA requirements. When a VIP taps into a theatre, Basetracking correlates the badge ID, location heat map and CRM intent scores to prompt timely outreach.
Journey orchestration
- Smart routing: Mobile dashboards visualise congestion and recommend alternative routes for guided tours.
- ENG alerts: Broadcast studio crews receive automated notifications when executives approach content zones.
- Lead capture: BLE micro-sessions log which demo pods attendees spend time at, feeding marketing automation flows.
Security and privacy guardrails
- • Device certificates pinned to Basetracking trust service.
- • Role-based dashboards mask personal data until sales consent is granted.
- • Post-event purge workflows delete BLE telemetry within 72 hours.
Customer feedback
“Our teams understood who to engage—and when—without asking attendees to download another app. The badge experience felt invisible yet powerful.”
— Director of Global Events, multinational electronics company